Player Database
Player Segmentation
Casual Players
1,437
Players who engage occasionally with minimal purchases
avg Session: 1.8 minconversion: 4%
Regular Players
924
Returning players who engage weekly with moderate spending
avg Session: 3.2 minconversion: 17%
Power Users
342
Highly engaged players with frequent visits and purchases
avg Session: 5.7 minconversion: 42%
Advocates
140
Players who refer others and actively promote your business
avg Referrals: 3.4value: High
| Player | Segment | Games Played | Total Points | Last Active | Lifetime Value | Actions |
|---|---|---|---|---|---|---|
JD John Doe john.doe@example.com | Power User | 42 | 1,285 | Today | ₹4,750 | |
SM Sarah Miller sarah.m@example.com | Advocate | 38 | 924 | Today | ₹3,290 | |
RJ Robert Johnson robert.j@example.com | Regular | 24 | 618 | Yesterday | ₹1,845 | |
AK Amy Khan amy.k@example.com | Casual | 6 | 82 | 3 days ago | ₹340 | |
PG Priya Gupta priya.g@example.com | Power User | 36 | 1,042 | Today | ₹3,850 |
Showing 5 of 2,843 players
Re-engagement Campaigns
Inactive Players (7+ days)
Active
Sends "We miss you" email with special bonus offer
642 players targeted28% return rate
Almost-Reward Players
Active
Targets players who are close to earning a reward
237 players targeted46% completion rate
Abandoned Cart Players
Draft
Targets players who left items in cart without purchasing
Campaign starts in 2 daysEdit Campaign
Loyalty Strategy
Daily Active Players687 (24.2%)
Weekly Retention58.7%
Reward Redemption43.2%
Active Loyalty Tiers
3 tiers
Bronze
1,872
players
Silver
843
players
Gold
128
players